Strategy, Public Relations

Mavic has been one of the most recognized brands in the European pro peloton for the past century. Founded in 1889, the brand is known for their wheels but recently expanded into the cycling apparel market. With over a hundred years in the game, Mavic covers everything from wheels, to apparel as well as neutral support for many high profile cycling races.

When looking to expand their media presence in North America, Mavic turned to ECHOS. Our team told the Mavic story through a strategic communications approach, supported all product launches, provided journalists what they needed - on time and brought them along the brand journey to secure wins in every targeted media.