Roval Components Selects ECHOS Communications for Public Relations and Marketing

The ECHOS team is proud to announce our new partnership with Roval Components. ECHOS will support Roval Components with public relations and marketing services.

Born in the ’70s in France and later acquired by Specialized, Roval Components has been operating with a dedicated product and marketing team for the last year. They are focused on creating wheels born from informed rider insight to deliver true performance benefits.

With more pro wins than any other brand and offerings that deliver performance benefits to riders across many disciplines, it’s clear that Roval is serious when they state that they’re on a mission to create the best carbon wheels in the known universe.

“We’re looking to connect with discerning riders who want to enhance their ride. To do this, we want to communicate in an authentic and inspirational way.  ECHOS has the deep experience in the cycling world we’ll need as we move Roval into the next chapter,” says Roval’s Ben Capron. 

“We’re excited about partnering with Roval during this pivotal stage of their development,” said Billy Sinkford, Senior Partner, ECHOS. “Their product leads in every category they participate in. Their brand is strong, their passion contagious and we’re going to help riders understand how one of the most important things in their life – their riding experience – can get even better with Roval.”

Founded in 2009, ECHOS Communications is a leader in authentic public relations for active lifestyle, outdoor, consumer technology and cycling brands. The agency specializes in media relations, social engagement, and brand activations. ECHOS has offices in San Francisco, Portland, Boulder, and the UK.