Advanced Project
Introduction
E-BIKES · URBAN MOBILITY · ACCESSIBLE PERFORMANCE
From Yahoo Entertainment’s “Finally, A Lightweight E-Bike That’s Actually Affordable” (2.75M views) to Forbes and USA TODAY mainstream features, we helped Aventon break through the crowded e-bike market—generating 423 placements and 2.46B audience reach while positioning the brand as the leader in accessible, high-performance electric bikes.
services provided
Brand Positioning & Messaging
Product PR & Reviews
Evergreen Gear & Gift Guide Seeding
Affiliate & Commerce PR
Lifestyle & Tech Media Relations
The challenge
Aventon needed to break through a crowded e-bike market dominated by legacy brands and DTC challengers, proving that affordable doesn’t mean compromise. The brand competed across multiple categories, lightweight urban bikes, powerful comfort cruisers, rugged off-road models, and foldable options.
Our mission? Position Aventon as the brand that delivers performance, design, and accessibility, whether riders were commuting through cities, exploring trails, or looking for their first e-bike. We needed year-round visibility across mainstream, tech, outdoor, and lifestyle outlets while driving product reviews and building always-on presence in best e-bike guides.
Approach
We built an always-on review and commerce program, landing Aventon across top-tier mainstream outlets like Yahoo Entertainment, USA TODAY, Forbes, CNET, MSN, The Daily Beast, Good Housekeeping, Oprah Magazine, Men’s Health, and Esquire.
Simultaneously, we secured deep-dive reviews and gear guide placements in core e-bike and tech media including Electrek, TechRadar, Toms Guide, Autoblog, T3, MotorBiscuit, and Auto Evolution.
Our strategy focused on product storytelling that matched the right Aventon model to the right audience:
– Lightweight, affordable Soltera for urban single-speed riders and first-time buyers
– Powerful Pace 500 for comfort and performance seekers
– Rugged Aventure for off-road and trail enthusiasts
– Foldable models for outdoor adventurers and space-conscious riders
To maximize performance, we partnered with affiliate and commerce editors to secure Aventon in high-authority buying guides, seasonal gift features, and evergreen best e-bike roundups—ensuring the brand showed up wherever readers were actively researching and ready to purchase.
Key results
423 Pieces of coverage | 2.46B Audience
– Highlight coverage
– Yahoo Entertainment – “Finally, A Lightweight E-Bike That’s Actually Affordable” and “We Tested Aventon’s Zippy Pace 500, and It Impresses With Power and Comfort”
– USA TODAY – “Gas is Expensive. You Need An E-Bike.”
– Forbes – “Review: Aventon’s Slim Soltera Is The Affordable Ebike For Old-School Single-Speed Pedalers”
– CNET – “Save Hundreds on Electric Bikes at Best Buy”
-MSN – “This foldable e-bike from Aventon is designed for the outdoor enthusiast”
-The Daily Beast – “Finally, a Lightweight E-Bike That’s Actually Affordable”
-Toms Guide – “Aventon Soltera e-bike review”
-TechRadar – “These new city e-bikes gives you a whole lot of power for surprisingly little cash”
-Electrek – “Here are the best electric bikes you can buy at every price level”
-Additional coverage across Good Housekeeping, Men’s Health, Esquire, Oprah Magazine, Autoblog, T3, MotorBiscuit, Auto Evolution
