Advanced Project
Introduction
FORLOH is a premium technical clothing brand dedicated to the hunting and fishing industry. The company stands out by designing and manufacturing 100% American-made gear that combines innovation, performance, and durability. With cutting-edge technologies and a commitment to excellence, FORLOH has quickly become a trusted name for outdoor enthusiasts.
To elevate their brand and drive measurable results, FORLOH partnered with ECHOS Communications to craft and execute a comprehensive communications strategy.
Challenge:
FORLOH entered a competitive market dominated by established brands.
Their goal was to:
– Build credibility and awareness in the hunting and fishing community.
– Expand visibility beyond the core audience to appeal to lifestyle and outdoor consumers.
– Drive tangible results through affiliate marketing.
– FORLOH needed a partner to deliver consistent media coverage while implementing a robust affiliate marketing strategy to amplify brand presence and revenue.
Strategy
Diverse Media Relations Approach
– Developed a targeted media list spanning multiple verticals, including hunting, fishing, outdoor, lifestyle, and tech publications.
– Created tailored pitches highlighting FORLOH’s innovation, 100% American-made commitment, and the real-world applications of their products.
– Focused on product launches, technology-driven storytelling, and profiles of the brand’s leadership to engage media and consumers alike.
Affiliate Marketing Excellence
– Built and managed an affiliate program that prioritized high-quality partnerships with trusted content creators, publishers, and influencers.
– Leveraged data to optimize affiliate performance, ensuring top-tier revenue generation while maintaining brand integrity.
Comprehensive Reporting and Adjustments
– Delivered regular, detailed reporting on media placements, affiliate performance, and engagement metrics.
– Continuously refined strategies based on data insights to maximize results.
Approach
Relentless Media Wins
– Secured consistent media coverage across a wide range of outlets, including:
-Industry leaders: Field & Stream, Outdoor Life, Bowhunter Magazine.
– Lifestyle publications: Forbes, Men’s Journal, Gear Patrol.
– Outdoor and adventure outlets: Backpacker, Outside, Hunting Insider.
FORLOH’s partnership with ECHOS Communications showcases the power of a multifaceted communications strategy. Through relentless media efforts, cross-industry storytelling, and affiliate marketing, ECHOS helped FORLOH achieve sustained brand growth, impressive media visibility, and significant revenue increases.
FORLOH is now positioned as a leader in the technical outdoor apparel market, and ECHOS Communications is proud to have been a part of their journey.
