Introduction
The original creator of portable, tent-pole furniture and recognized as the gold standard of lightweight outdoor furniture, Helinox selected ECHOS as its partner to support growth in the North American market with the goal to solidify the brand in outdoor while reaching new audiences in streetwear, hunting, fishing, overlanding, ADV moto, and broader lifestyle media.
Approach
ECHOS crafted a multi-faceted approach that combined strategic positioning, media relations, and affiliate marketing to expand Helinox’s reach while solidifying its identity as the premium outdoor furniture and accessories brand. The overarching strategy was to keep a consistent focus on best-selling, in-line products through brand storytelling and product seeding, while generating spikes of media coverage and brand awareness with Helinox’s limited-edition releases and collaborations, appealing to journalists and publications focused on music, streetwear, fashion, and design. ECHOS further expanded Helinox’s visibility through a well-orchestrated affiliate program geared to drive brand awareness and sales, collaborating with trusted content creators and publisher partners to highlight the versatility and quality of Helinox products.
Through ECHOS’ strategic efforts in storytelling, targeted media relations, and a robust affiliate program, Helinox continues to strengthen its presence in the outdoor market while achieving notable growth in streetwear, design and lifestyle spaces. This comprehensive approach helps reinforce Helinox’s position as the premium brand in lightweight, packable furniture and accessories, while expanding its appeal to new audiences across multiple industries.
