Advanced Project

MADE BIKE SHOW

Introduction

We knew what type of consumer + industry tradeshow we wanted and what was missing to rally the handmade bicycle culture, so in 2024 we created our own. The inaugural year of MADE gathered over 200 brands and over 5,000 people came through the door. MADE has quickly grown to be the largest global show and our ongoing event will continue to bring people together.

Approach

MADE celebrates the art of framebuilding and the cycling community. The 2025 event featured over 250 builders and brands, showcasing custom bicycles, components, and accessories. Over 6,000 attendees attended and explored a diverse range of handcrafted bikes, from road and mountain to gravel and touring models. The show emphasizes community and inclusivity, offering a platform for builders to connect with enthusiasts and industry professionals. MADE again will take place at Zidell Yards in 2026, an expansive open-air venue on the Portland waterfront, providing a vibrant setting for the event.

183 pieces of press coverage – online, print, YouTube and TV broadcast
103 million potential aggregate audience reached
1.17 million potential YouTube subscribers reached

A bustling event with a large crowd of outdoor and active lifestyle enthusiasts exploring various booths and brands at an industry trade show.

Large indoor marketplace with bikes, auto, outdoor gear.

A craftsman creates intricate metal sculptures during a live workshop at an outdoor event, showcasing expertise in metalworking and engaging audience participation in the creative process.

— ECHOS