Introduction
By design, the REVERB Backcountry event — created to introduce the new line of outerwear and tents — was unique in every aspect.
The rugged, sled-access entry to camp, the amazing routes steps away from the Mountain Hardwear basecamp, an incredible group of people, and the jaw-dropping natural terrain of the Bridger-Teton National Forest made REVERB an extraordinary media event.
The experience was packed with adventure, and the juxtaposition of sled-access and human-power skiing created an opportunity for brands to work together and tell a story, and for journalists to put product to the ultimate test in the environment for which it was designed.
Approach
Journalists experienced a trip they will never forget. They used products in the natural environment and left with a much stronger understanding of the participating brands.
