Advanced Project
Introduction
Nocs Provisions made binoculars cool, introducing a colorful, compact, rugged and waterproof model at a sub-$100 price point. Our partnership with Nocs began at brand in 2020 duringi the brand launch, and ECHOS work helped put the brand on the map, growing its customer base and later, its retail base.
Approach
Based on deep research into endemic and adjacent brand audiences, we positioned Nocs Provisions as a brand focused on enhancing the exploration of nature with rugged, high-end outdoor optics, and an exciting new brand in a stagnant industry. We also established the affiliate program and rapidly recruited partners to support media outreach and brand awareness. Revenue and traffic from our affiliate partners is solid and consistent, month after month.
After supporting the brand’s original Standard Issue binocular – which still performs with the media and in sales , we introduced Nocs’ monocular range, high-end Pro Issue binocular, accessories, and more, earning significant amounts of press coverage over the year with particular concentrations during key selling seasons.
Results: From a single product to a full range, our work has helped make Nocs a recognized, global brand with a massive online and retail presence today.
