Introduction
BIKE LIGHTS · TRACKERS · URBAN CYCLING SAFETY
From year-round bike light guides and GPS tracker reviews to travel accessories roundups, we helped Knog cement its place as the go-to brand for visibility, security, and smart travel accessories across global media—generating 340 placements, 1.96B audience reach, and $28.2K in affiliate revenue while navigating a product recall with transparent crisis communications.
Services provided:
– Brand Positioning & Messaging
– Product PR & Reviews
– Affiliate & Commerce PR
– Gear Guide & Gift Guide Seeding
– Crisis & Issues Communications (Recall Support)
The challenge:
Knog sits at the intersection of performance cycling, everyday commuting, and travel, competing in crowded categories like bike lights, trackers, and safety gear against established players. The brand needed to stay front-and-center in best-of lists and buyers’ guides, drive meaningful affiliate revenue, and navigate product news, including a Blinder recall, while protecting trust and long-term brand equity.
Our mission:
Ensure Knog showed up wherever people were talking about staying seen, staying safe, and keeping their gear secure, from bike lanes to airports.
Approach
We ran an always-on review and guide placement program, securing Knog in best bike lights, best GPS bike trackers, and best travel accessories lists across outlets like GearJunkie, Cycling Weekly, WIRED, Bicycling, The Guardian, CNN, CyclingNews, New Atlas, Outside, and more.
Simultaneously, we expanded Knog’s presence into broader lifestyle, travel, and gift media such as Travel + Leisure, Men’s Health, Men’s Journal, Oprah Daily, New York Magazine, Forbes, The Telegraph, Fox News, and Consumer Reports.
To drive measurable performance, we partnered closely with affiliate and commerce editors at Wirecutter, Travel + Leisure, AppleInsider, Macworld, CNN Underscored, Best Products, and other shopping-driven titles, optimizing for clicks, conversion, and high-authority backlinks.
We also supported a proactive issues communications strategy around the Blinder 900/1300 recall, ensuring transparent coverage in CyclingNews, Bicycle Retailer, Cycling Weekly, and trade media while reinforcing Knog’s commitment to rider safety.
Key results:
340 Pieces of coverage | 1.96B Audience | 1.43M YouTube subscribers reached | 171K YouTube views | 147K Print circulation | $28.2K Affiliate revenue | 18.8K Affiliate clicks | 1.8% Conversion rate | 85 Coverage pieces with backlinks | 1.27K Total backlinks
Highlight coverage:
– GearJunkie – “The Best Bike Lights of 2025” (updated)
– Cycling Weekly – “Best bike lights 2025” and “The best GPS bike trackers 2025”
– The Guardian – “The best bike lights to see and be seen when cycling in the dark, tried and tested”
– WIRED – “The Best Bike Lights for Getting Home Safe” plus year-round cycling gear features
– Travel + Leisure, New York Magazine, Oprah Daily, Forbes, CNN, Consumer Reports, Fox News, AppleInsider, Macworld, Outside, Bicycling, Velo, New Atlas, BikeMag, Gear Patrol, Pack Hacker, T3