Strategy, public relations

Dainese is a legendary Italian brand steeped in heritage while at the same time pushing the limits of protective apparel for moto, alpine skiing, mountain biking, and competitive sailing. From Lino Dainese’s napkin sketch the first ever wearable airbag system, D-Air, was born, now mandatory safety equipment for all MotoGP and American Flat Track racers. There’s simply no brand in the world that makes protective gear like Dainese, all with a style that speaks to the sport and a deep Italian legacy.

Since 2017, ECHOS has represented Dainese in North America, leading all media relations around product, brand stories, brand activations at industry and ECHOS-hosted events, and supporting retail store openings.