Dainese

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Dainese

Since 2017, ECHOS has served as the North American Agency of Record for Dainese, a legendary Italian brand known for leading innovation and design in protective apparel and accessories for dynamic sports including moto, bike, and snow. Dainese’s “firsts” make up a long and impressive list, from knee sliders to back protectors, the world’s first fully carbon fiber modular helmet, and D-Air – the first ever wearable airbag system. The list goes on…

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While Dainese has incredible brand recognition in Europe and Asia, the team selected ECHOS to create a strategy that would resound with the North American market while maintaining the Italian legacy and heritage, highlighting Dainese’s tech, design and ergonomic innovations, promoting the establishment of several new Dainese retail locations across North America, and supporting brand activation strategies around MotoGP, American Flat Track, Crankworx, and including brand participation in ECHOS’ own REVERB Sea Otter and REVERB NYC Media Showroom.

Dainese

Dainese

Dainese

Dainese

Dainese

Dainese

Dainese
Dainese


 

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