Ambitious Outdoor Program Perfectly Integrates Brands, Creating Unique and Memorable Experiences for Journalists and Storytelling
ECHOS Communications continues to redefine the modern global PR agency with the launch of REVERB GLOBAL – a program that creates ambitious outdoor experiences for brands to tell their stories to journalists, distributors and dealers.
The REVERB GLOBAL program is built around environments where brands are critical to the experience, from the ride or ski that day to the campfire at night. This genuine approach creates opportunities for journalists to truly test and understand products, and for brands to capture content in the environments for which their products are designed.
From backcountry skiing and winter camping to self-supported bikepacking trips and more, REVERB experiences are not for everyone; wine-and-dine style press junkets are a dime a dozen. The genuine approach of REVERB ensures that journalists are provided with the opportunity to legitimately test products in outdoor environments that cater to storytelling.
“ECHOS has been focused on creating authentic, in-person connections since day one. And in today’s fast-paced digital world, we’re doubling down”, said Robert Reedy, ECHOS CEO. “REVERB has always been an integral part of our agency, from hosting pop-up media showrooms in NYC to exhibiting as an agency at industry trade shows, relentless PR tours, media camps, hosting journalists in outdoor adventures and developing creative analog programs for our partners. We are now taking our extensive 10-year agency experience, new strategic partnerships and a crystal clear focus to launch REVERB GLOBAL, a program rooted in adventure and designed to bring brands and journalists together to create unique, once-in-a-lifetime experiences.”
The success of REVERB GLOBAL comes from the team at the helm and the proven experience with events organized over the past several years. REVERB GLOBAL delivers on every aspect of event production: permits, insurance, scouting, production, creative, logistics, human resources, local community involvement, media engagement, content post-production, and more.
To execute REVERB GLOBAL, ECHOS has joined forces with James Adamson of Drop Media, a big mountain videography and photography team, and Cort Muller, who previously served as Senior Producer of the GoPro Media team and traveled the world working with some of the greatest athletes, brands, and storytellers to develop incredible content.
REVERB GLOBAL will amplify each experience through post-event awareness to provide partners with a campaign-ready arsenal of assets to tell the world about the adventure through product storytelling, photography, videography, sizzler reels, and short-form film.
In February 2019, ECHOS hosted the extraordinary REVERB Backcountry media experience deep in the Bridger-Teton National Forest outside of Jackson Hole. By design, the event was unique in every aspect: rugged, sled-access entry to camp, the amazing routes steps away from the basecamp, and an incredible curation of world-class brands. The experience was packed with adventure, and the juxtaposition of sled-access and human-power skiing created an opportunity for brands to work together and tell a story, and for journalists to put product to the ultimate test. Participating brands included Mountain Hardwear, Polaris, SCOTT Sports, Fischer, GoPro, Goal Zero, Jaybird, MiiR, ORTOVOX, Helinox, Camp Chef, Sunski, Rumpl, Sufferfest Beer, High Brew Coffee, Weston Backcountry, Coast, and Soundboks, among others.
REVERB GLOBAL embodies the spirit of authentic communications that is wrapped around experiences and the creation of projects and activations that allow brands to engage with media and communities. This intersection is where product gets picked up, tested and talked about on both the technical and brand level.
Future REVERB GLOBAL events are planned at Revelstoke, The Alps, Romania, and Japan, additional events are coming soon. Every event will be carefully planned and executed to create an unforgettable experience where brands shine.
For more information about participating in a REVERB GLOBAL experience, please contact us at info at echoscomm dot com.
About ECHOS: Founded in 2009, ECHOS Communications is a leader in authentic public relations for an active lifestyle, outdoor, consumer technology, and cycling brands. ECHOS specializes in media relations, storytelling, social engagement, and brand activations. www.echoscomm.com
About REVERB GLOBAL: An event and experience program created by ECHOS Communications in partnership with Drop Media, a big mountain content agency, and producer Cort Muller. REVERB GLOBAL creates adventure-packed, off-the-grid, backcountry events that bring brands and media together and allows for products to be tested and documented in the environment for which they were designed. www.reverb.global
Images below, courtesy of Todd Williams Photography, Drop Media and Cort Muller, are from the recent REVERB Backcountry media event in Jackson Hole.