We knew the best way to connect with the cultures we admire was to create something interesting and surprising with a natural fit for a brand.
Going on almost 10 years strong, we formalized the name REVERB – an event and production program that creates ambitious activations for brands to tell their stories to journalists, distributors and dealers. REVERB experiences are designed to create authentic and memorable analog experiences.
Jakob Schiller - Editor, Outside Magazine
“I’m a busy guy. I have a family and multiple freelance clients to juggle, so I attend very few press trips. It was a no-brainer to attend REVERB, however, because the team put together one of the most epic and productive events I've ever come across. First and foremost, the brand curation was incredible. To have everyone from Mountain Hardwear to Polaris to Fischer in one spot guaranteed we had the chance to test and interact with several of the most innovative brands at the moment. Second, the event was designed in such a way that we TRULY got to test the gear. We didn't go out and ride the lifts then come back and drink beers at the bar. Instead, we spent days straight wearing, using, and experiencing the gear so that we came away with a deep sense for how it performs and stands out. This kind of testing is not only exciting, but allows us to better serve our readers.
Jon Perino - Sr. Editor, Adventure Sports Network
“The REVERB Backcountry event was unlike anything I’ve ever experienced. While many press trips I’ve attended have introduced me to new outdoor products in an environment such as a hotel banquet room or restaurant patio over drinks and appetizers, the REVERB trip placed us right in the middle of the place where these products were designed to perform. Immersing ourselves in the backcountry of Wyoming (during a heavy snow storm) was the perfect setting to really experience what the gear was capable of handling. The whole staff was friendly, accommodating, and overall knowledgable of our surroundings. The event was amazingly organized, and unbelievably successful in its attempt to showcase these products precisely where they were created to shine.”
Kelly Bastone - Freelance, Backpacker, AFAR, Outside, Sunset, Field & Stream
“I’ve been covering outdoor sports for something like 15 years now, but this was my first experience combining motor sports with human-powdered travel, and it was really, really cool. Those comforts, along with the tunes, made it feel so fun.It was great to experience various products in their intended environments, with brand reps right there to provide backstory and insights (for example, Cort helped me set up my GoPro and also gave me some terrific advice on how to think about my shots). REVERB was a super-fun way to really get to know the brands, not just their products. The trip was ALL TIME, and I was so stoked to be a part of it."