Justin LoretzPartner - UK
Justin has over twenty years experience in cycling media and as a brand communication consultant, he manages the UK and European arm of ECHOS from the beauty of Bath, England. Justin has developed an unrivalled understanding of the movement and consumer nuances of the European cycling market.
Justin has worked with leading global cycling brands such as Merida, Selle Italia, Rapha and Absoluteblack, among others. Happiest conceptualising and delivering brand communication and marketing strategies for ground-breaking cycling products into new markets, he also enjoys finding innovative new ways to engage and inspire consumers with traditional cycling concepts. Justin doesn’t just speak cycling – it’s in his blood and every thought. He has raced mountain bikes to World Cup level, so he knows the sport inside-out.