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Our Story


Founded in 2009. We offer our clients world-class brand-communications, PR and marketing services, whether as digital, video, print, events, or guerrilla. From media relations to corporate-communications strategies to flawless event execution, we’re known for always exceeding our clients’ expectations and over delivering on their objectives. We put the “sweat” in sweat equity.

The company boasts a creative team of experts, an expansive repertoire of services, and a distinguished client portfolio spanning consumer products, technology, outdoor, urban, bike, and action sports. Our executive team has decades of experience and deep relationships with influencers and media worldwide, as well as on-the-ground players, athletes, and personalities across all action sports.

To achieve success on behalf of a client, it helps immensely to have been one yourself. We understand our clients’ challenges because we’ve experienced them ourselves. This allows us to approach client challenges from multiple angles and to deliver counsel that is thoughtful, strategic, and impactful. Beyond deep experience and an endless and ever-growing network, we also pride ourselves on a level of creativity to rival that of any firm out there. We are all idea generators and storytellers.


Our Team



Rob Reedy

Founder - Director

With an unfaltering obsession for the outdoors, action sports and the desire to be involved with brands and

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Billy Sinkford

Senior Partner

Billy has over 10 years of marketing and public relations experience and manages cycling specific media relations for

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Matt Bennett


Matt has a decade of multi-disciplinary strategic communications experience. Managed large-scale public affairs programs in multiple US states, spearheaded the

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Justin Loretz


Justin has over twenty years experience in cycling media and as a brand communication consultant, he manages the

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Justin Curtis

Creative & Strategy

With more than 15 years’ experience in global advertising, Justin is an experienced creative and marketing professional with

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Jeremy Spencer

Creative Director

Jeremy is an award-winning writer/editor/creative director with more than 16 years in communication arts, working with leading media

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Tara Moeller

Creative & Strategy

With close to 15 years of experience, Tara has a concrete background of working with powerhouse companies including

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Katie Casey

Media Relations

Katie is known for her creative thinking, results-oriented approach and continuous development of innovative campaigns. She brings more

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Ariel Hevesi

Account Executive

Ariel's colored past stems from San Francisco State University with a B.A. in Broadcast Electronic Communication Arts. Ariel is at

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Derrick Stembridge

Media Relations

Derrick Stembridge is a public relations and marketing guru with over 14 years of professional experience. Derrick lives

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Jacob Hauge

Account Executive

As an avid traveler and wanderlust, Jacob has developed a strong suit in adaptability. He's a jack-of-all-trades when

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Aaron Hand

Social Media Director

Aaron Hand thrives around making the written word come to life. With dual degrees from the University of

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Fanny Kim

Media Relations

Fanny Kim is a public relations consultant with over 15 years of professional experience. Fanny stems from a

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James Adamson


James has spent years traveling the world to find beautiful and gritty scenes to shoot and has made

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Ben McKinley

Web Design Partner

Ben founded cascade web//development in 2001 following three years leading another web design startup, Mt. Hood Software. An

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Adam Lewis

Digital Marketing

Adam is founder of Foghorn Labs and is ECHOS digital partner. Adam is a digital strategist who specializes in search

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Shawn Hewson

Retail Design

Shawn is an Industrial Designer who specializes in point of purchase displays and custom retail fixtures. Prior to

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Dan Krauss


Generally Chill, Frequently Stoked Dan Krauss is a traveling photographer/videographer based in Los Angeles. With an inability to

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