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  • Current Client
  • Public Relations
  • Creative / Branding
  • Marketing
  • Social Engagement

Our Story


We offer our clients world-class brand-communications, PR, marketing, and advertising services, whether as digital, video, print, events, or guerrilla. From media relations to corporate-communications strategies to flawless event execution, we’re known for always exceeding our clients’ expectations and over delivering on their objectives. We put the “sweat” in sweat equity.

The company boasts a creative team of experts, an expansive repertoire of services, and a distinguished client portfolio spanning consumer products, technology, outdoor, urban, bike, and action sports. Our executive team has decades of experience and deep relationships with influencers and media worldwide, as well as on-the-ground players, athletes, and personalities across all action sports.

To achieve success on behalf of a client, it helps immensely to have been one yourself. We understand our clients’ challenges because we’ve experienced them ourselves. This allows us to approach client challenges from multiple angles and to deliver counsel that is thoughtful, strategic, and impactful. Beyond deep experience and an endless and ever-growing network, we also pride ourselves on a level of creativity to rival that of any firm out there. We are all idea generators and storytellers.


Our Team



Rob Reedy

Founder - Director

With an unfaltering obsession for the outdoors, action sports and the desire to be involved with brands and

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Justin Curtis

Creative Director

With more than 15 years’ experience in global advertising, Justin is an experienced creative and marketing professional with

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Billy Sinkford

Junior Partner

Billy has over 10 years of marketing and public relations experience and manages cycling specific media relations for

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Jeremy Spencer

Creative & Strategy

Jeremy is an award-winning writer/editor/creative director with more than 16 years in communication arts, working with leading media

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Katie Casey

Media Relations

Katie is known for her creative thinking, results-oriented approach and continuous development of innovative campaigns. She brings more

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Matt Bennett

Media Relations

Matt has a decade of multi-disciplinary strategic communications experience. Managed large-scale public affairs programs in multiple US states, spearheaded the

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Kevin Mihovich

Account Executive

Kevin Mihovich aka "Kevlar" From San Francisco, California. Married. Mountains and the ocean. Bikes and Boards. Cancer. Music

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Derrick Stembridge

Media Relations

Derrick Stembridge is a public relations and marketing guru with over 14 years of professional experience. Derrick lives

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Aaron Hand

Social Media

Aaron Hand thrives around making the written word come to life. With dual degrees from the University of

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Fanny Kim

Public Relations

Fanny Kim is a public relations consultant with over 15 years of professional experience. Fanny stems from a

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James Adamson


James has spent years traveling the world to find beautiful and gritty scenes to shoot and has made

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Mitch Trale


Trale is the Principal at MCT — a contemporary Internet Technology firm, based in Oakland,

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Adam Lewis

Online Marketing

Adam is a digital strategist who specializes in search engine marketing and optimization, site analytics and social web

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Jane Chung

Account Executive

Jane graduated from the University of California, San Diego with a B.A in Communications, and is an Account

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Shawn Hewson

Retail Design

Shawn is an Industrial Designer who specializes in point of purchase displays and custom retail fixtures. Prior to

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