If you love the squeaky crunch of snow underfoot and the muffled quiet that accompanies a big snowfall, you get it. Snowsports people are a rare breed. They wake up early, often drive far, and are equal parts meteorologist and goofball, always chasing the unequaled thrill of slaying POW and the grins that result. Try to find a more fervid tribe, because - as members ourselves - we don’t think it’s possible. This mentality serves us well: it’s core to understanding the snow industry and media landscape, a finite universe of people who drank the proverbial Kool-Aid years ago. When it’s time to introduce a new brand or launch a product, it’s critical to have the right team on your side that understands and thrives in the world of snow.